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Location
Lincoln
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Sector
Leisure
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Type
Design & Fit Out
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Duration
3 weeks
Our client set out to create more than just a golf simulator venue. The ambition was to deliver a premium indoor destination that combined elite performance facilities with a welcoming social atmosphere. The space needed to reflect their brand identity while appealing equally to professional golfers seeking high-level practice and recreational players looking for a relaxed, social experience.
Bringing together golf, hospitality and community within one cohesive, modern environment was central to the brief. The challenge lay in balancing serious performance capability with warmth, comfort and commercial viability.
Leisure spaces play a crucial role in creating memorable experiences for customers. Effective leisure interior design blends functionality with aesthetics to create inviting environments that leave a lasting impression. Professional leisure space design services help optimise layout, traffic flow and ambience, ensuring that every square metre effectively serves its purpose.
Guided by the concept “Elevated play meets exceptional hospitality,” we designed a space that transitions effortlessly between focused practice and social interaction.
At the heart of the venue are five simulator bays, offering access to over 480 courses worldwide alongside advanced ball and club tracking technology. The layout ensures each bay feels immersive yet open, supporting both private lessons and group play.
A dedicated viewing area with herringbone flooring adds texture and refinement, subtly elevating the aesthetic. Bespoke banquet seating was introduced to enhance comfort and flexibility, encouraging longer visits and group bookings. Custom joinery throughout the space integrates storage and feature detailing, with under-cabinet lighting adding warmth and depth to the overall atmosphere. Slat wall elements contribute texture and acoustic control while reinforcing the contemporary design language.
The bar area anchors the venue as a true social hub. Branding elements were carefully carried through from the company’s digital platforms into the interior, ensuring a seamless customer journey from online presence to in-person experience.
The finished space delivers a premium indoor virtual golf experience that successfully balances performance and hospitality. It encourages professional lesson bookings while functioning as a vibrant social destination, positioning the venue as both a serious training environment and a modern leisure space.
This project demonstrates how considered commercial interior design and build can transform a concept into an elevated, experience-led destination.