Created on: 7th July 2017
Have you ever wondered how the colour scheme of your office might affect the productivity of your workers, as well as the perception of your clients?
Chromology is the psychology of color, and has been used by retail interior companies and commercial interior designers for years to help to improve the moods and reactions of their customers' stakeholders.
Depending on the type of your business, choosing different colours can help achieve different things. For example, choosing the right color can help you be more productive, trigger feelings in your customers that can in turn support sales, or even improve the opinion potential customers have of you before they try your product or service.
So how are you going to decide which color is the best for you and your business? Here’s a look at the most popular colours, and what they might say about your business:
Red stands out and grabs people’s attention, hence why it is universally used for traffic lights and stop signs around the world.
Red has subconscious physical effects on the body: it increases the heart rate, raises blood pressure, and gives the illusion that time is passing faster than it is. Red is also said to increase appetite by revving the metabolism.
If your business has physical aspects where you would benefit from an increased heart rate, i.e. a fitness studio, or a dance academy, then red surroundings could make your area more productive.
If you want to have a message stand out to customers i.e. sales, new products, or tills, then using red to highlight that information can make it appear closer to the viewer and be noticed first.
Touches of red might be a good idea to have in a waiting room or train station, because of the illusion of time passing faster than it is.
Blue stimulates the mind in many various ways. Strong blues clear your thoughts, whilst pale blues aid concentration and have a calming effect. It has been found that this calming effect comes from stimulating natural tranquilizers in your brain.
Studies have shown that blue rooms improve study capabilities in students and increase production line productivity. Blue is also shown to slow down your heart rate, decreases appetite, and is associated with feelings of trust and dependability.
Therefore, if you want to increase concentration and increase productivity in your office, then it might be an idea to consider using tones of blue in your interior design.
Blue might also be a good colour to have in schools, doctors surgeries, and dentists, because of the calming effects it has, as well as the feelings of trust and dependability.
Yellow is a color that speaks to our emotions and is often associated with optimism, confidence, fun, and happiness. Unfortunately, however, using the wrong tone, could apparently lead to triggers of anxiety! Studies in the US have shown that students have found that they can perform 10-15 percent better when they take tests in yellow rooms, but also that babies cry more often, and for a longer time if left to sleep in a yellow room.
The positive associations of yellow with happiness and fun can help to give consumers a warm feeling about your brand, so consider this colourway for reception areas or meeting rooms, where you are welcoming new faces and clients.
When decorating your workspace, as well as factoring in the above observations, also be sure to ask yourself how the color will make you feel yourself - personal preference is always a factor. Also, make sure that the colour reflects your brand personality and fits in with the colours of your logo and stationery too!
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