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Is your reception area doing justice to your business?

  • reception desk

    reception desk

Created on: 29th July 2017

We strongly believe that a great reception space should deliver an exciting memorable and immersive experience for every guest who walks through your door, so here are a few tips on how to create it...

How often have you walked into a company’s reception area and felt either very excited or rather under-whelmed? The truth is, the fit out of a company's reception area, as well as the staff manning it, can tell a guest a lot about the business and how they operate. First impressions are made in an instant, and it is so important that you make a good one with customers, suppliers, and potential employees. 

Making the impression 

We’ve all heard the saying “first impressions mean everything “, and this applies to both people and buildings too. In order to put your guests at ease and make them feel welcome, you need to create a space that is both inviting and professional. The design and layout of your reception area will speak volumes to your visitors, especially if they are potential new clients or prospective employees.

Create unique memorable experiences through functional, and stylish interior design and opt for a layout using a creative mix of architecture, lighting, interesting materials and finishes which should leave a lasting impression, or one that they may want to be a part of going forward into the future. 

The design of your reception desk is crucial because it's often the first thing people see when they walk in. The desk itself, and your entire reception area deliver an instant message about your company. The desk area should look professional, tidy and smart, but even more importantly, it should be custom-designed to reflect and reinforce your brand.

Your brand message 

Who are you as a business? What do you do, make, or sell? What makes you unique? Your reception area is a vital communication tool — a stopping point where visitors and customers can find materials and get advice about your company. That makes it an ideal place to display literature, product samples, etc., that educate people about your business. But there’s a bigger story to tell.

Is your business an exciting place? Conservative? Fun? Purely practical? Avant-garde? The reception desk in a dentist’s office should say “trust and competence,” and the overall environment should be calming. If you’re a toy manufacturer, an auto dealership or a law firm, the reception environment you create may be very different. But your desk will still be the focal point.

With the right design, you can make a positive, lasting first impression that makes people want to do business with you. 

Make it personal 

Your reception desk should perform two very important, but very different roles. On your business side, it has to be a fully functional workspace for employees working in that area, and on the public side, it presents the face of your business, and how people are going to remember you. 

With a bespoke, custom designed reception desk, you can create an area that meets all of these requirements individually. You can create a design that speaks directly in your tone of voice. 

Beyond functionality, custom design emphasizes aesthetics that reflect and reinforce branding, using your corporate logo, official colours, and other visual themes. Size, shape, materials, and colours all come together to make a statement about your business.

Talk to us

If you have any questions about our products or services then please do not hesitate to contact us.

Tel: 0800 0282307

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